There's no specific way to "win" the game. We design our games to be open ended - they can last forever, if you pay attention and continue to care for your town!
Many people like to set different challenges for themselves, for example:
- Keeping the town at 100% Town Beauty
- Trying to get all nice neighbors
- Trying to get all not nice neighbors
- Trying to get all Town Projects done within a specific time frame (this requires starting over)
- And more!
What sort of challenge can you come up with to keep your Town going?